14 Aug

Do you have an online business? If so, how is it going? Are you getting enough site traffic and people are actually buying from your store or are you left with only a handful of customers every week?

If you are experiencing the latter, take solace in the fact that this is actually natural, especially if you haven’t employed the right measures to keep your conversion rate high.

In today’s article, I will go over some ways you can increase your conversion rate easily.

1. Include Product Videos

Your online shoppers will have no way to inspect the products that you sell on their own simply because they do not have the product readily available to them.

For this reason, adding a product video to every item that you sell can help improve your website’s conversion rate.

2. Leverage Social Media

Social media has become a phenomenon and business owners who are smart will always take advantage of this amazing platform.

Create a social media presence and make sure that you keep your profile as informative as possible. Be active on social media by providing links to your content, as well as answering any questions that come your way.

3. Simple and Clear Design

One of the reasons why people shy away from buying in an online store is the fact that it has a pretty cluttered and convoluted design. Making your website simple and stripped-down only to its essentials is definitely something that you want to do.

4. Add Social Proof

Social proof like adding reviews, testimonials, and product ratings will help entice people to spend their money, especially if they see that the product is well-received by people who have bought it.

5. Get Expert Testimonials

Get the help of some experts in your industry and provide them some of your products for review. Their expert opinion can most certainly sway people to purchase from your store.

6. Add Security Badges

By including SSL encryption, as well as other security badges, you can instill to your customers that transacting with you is safe.

7. Give Relevant Product Recommendations

By utilizing machine learning technology, you can give product recommendations based on their previous purchase history of your customers. You could also use web analytics and site heatmaps to help you find where your customers usually go to your site.

8. Transparency is Key

Every store should have a privacy policy and you have to be transparent to your customers at all times. Tell them exactly what kind of information you’re tracking and why you need to.

9. Add Different Payment Options

By providing different payment options (especially those that are well-known), customers will have no second-thoughts in purchasing from your store.

10. Offer Free Shipping

Amazon’s Jeff Bezos is committed to delivering quality products to his consumers and providing them with free shipping assured him that he’s going to be one of the richest people in the world.

If a company like Amazon is offering free shipping, then contemplate in adding it to your service as well.

11. Easy Checkout

Test your website’s checkout process to see if it is streamlined. What I mean by this is that you have to assess if it is seamless and easy to do without all of the hassles.

By providing them with an easy way to checkout without having to contend with numerous forms and requiring to do a number of clicks, then it would be much easier for them to buy something from you.

12. Speed is of the Essence

A slow-loading website is definitely a huge no-no when conducting business online. Make sure that your website is fully optimized for it to load properly and as quickly as possible.